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Product Documentation Commerce SEO Configure SEO SEO Overview

Operations SEO - Configure SEO Overview

This documentation describes how SEO is generated and configured for your Kodaris website; including your products, categories, and content pages.

Before we get started, we’ll give a quick overview of the three different types of SEO we’ll cover:

  1. Meta Fields
  2. OG Fields
  3. Structured Data

Meta Fields

Meta fields are used by search engines to drive search results on Google, Bing, etc. There are two main meta fields that you can configure to influence the search results for your products, categories, pages, etc.

  1. Meta Title
    1. When a search result appears in the Google search results page, the meta title is used as the title link for the search result.
  2. Meta Description
    1. When a search result appears in the Google search results page, the meta description is used to give the search engine a summary about the page. Search engines will often use this as the description for the search result underneath the result title. Although they may use other content from the page instead if it better matches the user’s search terms.

Helpful Links:

  1.  Documentation: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

OG Fields

OG fields are used by third party platforms to display a page preview when a user shares a page from your website. For example, when a user shares a product page to a social media platform like Facebook or Twitter. There are six OG fields that can be set for your products, categories, pages…

  1. OG Type
    1. Specifies what type of content the page is. Usually you’ll want to use “website” unless otherwise indicated by the official OG documentation.
  2. OG Title
    1. Specifies the title that should be used for the preview
  3. OG Url
    1. The URL of your page on your website that the preview will link to.
  4. OG Image
    1. The image that will display in the preview
  5. OG Description
    1. A short description about the page which will display in the preview. 
  6. OG Locale
    1. Specifies the language locale of the content in your other OG tags

Helpful Links:

  1. Documentation: https://ogp.me/
  2. Validator: https://developers.facebook.com/tools/debug/

Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content.  Adding structured data can enable rich search results that are more engaging to users and might encourage them to interact more with your website. 

Kodaris automatically generates structured data for your products, categories, and marketing/information pages; and includes required fields by default. There are many other optional fields that can also be included. Please refer to the official documentation if you’d like to find out more.

Helpful Links

  1. Documentation: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
  2. Product Documentation: https://developers.google.com/search/docs/appearance/structured-data/product#product-information
  3. Validator: https://validator.schema.org/
  4. Rich Results Tester: https://search.google.com/test/rich-results
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