SEO Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content. It’s used by Google and other search engines to understand the content on the page and show that content in a richer appearance in search results.

Structured data can enable rich, visual search results that are more engaging to users and might encourage them to click on your product, thus increasing the customer traffic to your website. By including structured data on products, you can likely increase your search engine score and, in turn, possibly achieve a higher ranking in search results.

Kodaris automatically generates structured data and includes required fields by default for your products, content pages, and categories, saving you time and ensuring your website is always properly optimized. Kodaris pulls your structured data based on the information in your PIM and CMS.

Here is an example of how structured data influences search results with “Refrigerator” as the search term:

Structured Data Fields

As mentioned, Kodaris automatically pulls structured data from your PIM and CMS. In other words, it gathers the information on your behalf and communicates it to the search engines so that your content can be indexed.

Here are lists of the structured data fields that Kodaris systematically pulls:

Generated Fields - Products:

1. Type
   1. Set to Product
   2. Tells Google this structured data snippet describes a product listing
2. Name
   1. Set to your product name
3. Image
   1. Set to your product’s primary image
4. Product ID
   1. Set to your product’s code/part #
5. Url
   1. Set to the url of the product on your website
6. Offers
   1. Lists your product’s public price

Generated Fields - Content Pages:

1. Type
   1. Set to Article
   2. Tells Google this structured data snippet describes an article
2. Headline
   1. Set to your page name
3. Description
   1. Set to your page SEO description
   2. If no SEO description is set, Kodaris uses your page description
4. Image
   1. Set to your page’s primary image
5. Keywords
   1. Set to your page’s keywords
6. Url
   1. Set to the url of the page on your website
7. Date Created
   1. Set to the date your page was created in Kodaris
8. Date Modified
   1. Set to the date your page was last edited in Kodaris
9. Author
   1. Set to your organization

Generated Fields - Categories:

1. Type
   1. Set to ItemList
2. Tells Google this structured data snippet describes a list of items
   1. Url
3. Set to the url of your category on your website
   1. Number of Items
4. Set to the number of products in your category
   1. Item List Element
5. Contains the list of products shown on the category page
   1. Each item contains a valid Product structured data snippet. Please refer to the Products section in this document.